Client: Fluent U

Focus: Strategy, Concept, Script, Creative Direction, Production

FluentU makes it a little easier to learn a new language. By immersing their users in native content like films and TV shows, FluentU gives a user a contextual understanding of a new language and skips the antiquated methodologies of old.

We created a live-action sequence that both highlighted FluentU’s value propositions and brought some humor to the scenario. We shot on location in San Francisco.

We worked directly with FluentU’s executive team who wanted to create a story that could resonate all over the world. When they said “all over the world”, they meant it - together, we rolled this campaign out across 20 different international markets.

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