Client: Square

Focus: Pre-Production, Direction, Post & VFX

Making it Hip to use Square

Sometimes, the product is so easy and intuitive, you don’t want to ruin it by doing too much. That’s the way it was with Square.

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Simpler is better
Square makes these sleek retail consoles that enable anyone to accept credit cards - coffee shops, yoga instructors, loan sharks (I mean, I’d imagine). But they were also launching their super-smart analytics dashboard, and they wanted it to feel as sleek and intuitive as the consoles themselves. So we came up with a visual concept that did just that.

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More than meets the eye
All those simple objects against the minimalist layout make for an easy viewing experience. But it wasn’t so easy to put together. It took a fair amount of set shots, supporting animation, and general camera trickery to make the entire spot look continuous. But we knew that keeping the message quick and simple was the right move. After all, loan sharks are notoriously impatient.

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